One type of sponsored game that Sylvia Allen recommends involves leveraging a virtual trade show, where attendees can "walk the show floor," visit "booths" and otherwise participate in the event as they would at a live exhibition. To ensure extra interaction from attendees, planners can also incorporate sponsored contests.
Allen describes how one version has worked for her: Each attendee was given a specific name/number/symbol that was only theirs, and they would need to be on the lookout for their unique identification symbol "hidden" on the show floor — at a specific booth or location. They could then post on the app when they found it and be entered to win a prize.
"The value to the vendor is they capture the attendee's information and a dialogue can be established," says Allen. "There is also greater attention paid to the vendor's booth or display."